Tejvir Sekhon: Writing https://tejvirsekhon.ca/writing Reflections on markets, consumption, identity, aspiration, and the good life. Better™ isn’t a product https://tejvirsekhon.ca/writing/better-isn-t-a-product https://tejvirsekhon.ca/writing/better-isn-t-a-product Better™ isn’t a product. It’s a promise we keep buying. Side effects are real. The prescription is awareness. 💊 Fri, 28 Aug 2026 17:15:03 GMT Growth mindset https://tejvirsekhon.ca/writing/growth-mindset https://tejvirsekhon.ca/writing/growth-mindset Growth mindset. Meet growth scrolling. Wed, 12 Aug 2026 16:59:54 GMT Much of the conversation about children and phones focuses on individual decisions: https://tejvirsekhon.ca/writing/much-of-the-conversation-about-children-and-phones-focuses-on-individual-decisions https://tejvirsekhon.ca/writing/much-of-the-conversation-about-children-and-phones-focuses-on-individual-decisions Much of the conversation about children and phones focuses on individual decisions: When should they get one? How much screen time is too much? I'm increasingly interested in a di Wed, 12 Aug 2026 16:59:03 GMT The feed rarely tells us our life is bad. https://tejvirsekhon.ca/writing/the-feed-rarely-tells-us-our-life-is-bad https://tejvirsekhon.ca/writing/the-feed-rarely-tells-us-our-life-is-bad The feed rarely tells us our life is bad. It just keeps showing us how it could be better. Each recommendation seems harmless on its own. Together, they can quietly turn a perfec Mon, 27 Jul 2026 05:00:16 GMT A few people have asked what these posts are really about https://tejvirsekhon.ca/writing/a-few-people-have-asked-what-these-posts-are-really-about https://tejvirsekhon.ca/writing/a-few-people-have-asked-what-these-posts-are-really-about A few people have asked what these posts are really about. They're my attempt at making the fine print of modern life legible. Mon, 27 Jul 2026 04:58:25 GMT Recommendation systems don't just predict what we'll like https://tejvirsekhon.ca/writing/recommendation-systems-don-t-just-predict-what-we-ll-like https://tejvirsekhon.ca/writing/recommendation-systems-don-t-just-predict-what-we-ll-like Recommendation systems don't just predict what we'll like. They also influence what we notice, click, watch, read, buy, and eventually, what feels familiar. The line between discov Mon, 27 Jul 2026 04:58:23 GMT AI has sparked important conversations about productivity and jobs https://tejvirsekhon.ca/writing/ai-has-sparked-important-conversations-about-productivity-and-jobs https://tejvirsekhon.ca/writing/ai-has-sparked-important-conversations-about-productivity-and-jobs AI has sparked important conversations about productivity and jobs. I'm increasingly interested in something smaller: our attention. Unlike AI, our children, partners, friends, and Mon, 27 Jul 2026 04:57:48 GMT Human variation was always messier than the categories built https://tejvirsekhon.ca/writing/human-variation-was-always-messier-than-the-categories-built https://tejvirsekhon.ca/writing/human-variation-was-always-messier-than-the-categories-built Human variation was always messier than the categories built to contain it. #ConsumerCulture #ConsumerPsychology #Identity #Marketing #TheGoodLife Tue, 23 Jun 2026 00:00:00 GMT Many appearance pressures once aimed primarily at women are https://tejvirsekhon.ca/writing/many-appearance-pressures-once-aimed-primarily-at-women-are https://tejvirsekhon.ca/writing/many-appearance-pressures-once-aimed-primarily-at-women-are Many appearance pressures once aimed primarily at women are now being packaged for men. The democratization of insecurity. #ConsumerCulture #BeautyStandards... Sat, 13 Jun 2026 00:00:00 GMT We see the logo https://tejvirsekhon.ca/writing/we-see-the-logo https://tejvirsekhon.ca/writing/we-see-the-logo We see the logo. We don't see the lessons that came before it. Some purchases are less about luxury than respect insurance. #ConsumerCulture... Sun, 07 Jun 2026 00:00:00 GMT Some of our strongest convictions begin as accidents of https://tejvirsekhon.ca/writing/some-of-our-strongest-convictions-begin-as-accidents-of https://tejvirsekhon.ca/writing/some-of-our-strongest-convictions-begin-as-accidents-of Some of our strongest convictions begin as accidents of geography, family tradition, or familiarity. If you'd been born somewhere else, what would you be... Fri, 05 Jun 2026 00:00:00 GMT Childhood increasingly resembles brand management: balancing authen... https://tejvirsekhon.ca/writing/childhood-increasingly-resembles-brand-management-balancing-authen https://tejvirsekhon.ca/writing/childhood-increasingly-resembles-brand-management-balancing-authen Childhood increasingly resembles brand management: balancing authenticity with competitiveness. #ConsumerCulture #parentingtips #thegoodlife #ModernLife Tue, 26 May 2026 00:00:00 GMT One of the kinder comforts of consumption: letting people https://tejvirsekhon.ca/writing/one-of-the-kinder-comforts-of-consumption-letting-people https://tejvirsekhon.ca/writing/one-of-the-kinder-comforts-of-consumption-letting-people One of the kinder comforts of consumption: letting people carry fragments of home across oceans.#ConsumerCulture #ImmigrantLife #Belonging #diaspora... Thu, 21 May 2026 00:00:00 GMT The price was personalized https://tejvirsekhon.ca/writing/the-price-was-personalized https://tejvirsekhon.ca/writing/the-price-was-personalized The price was personalized. So was the pressure. Calculated. Intimately. #ConsumerBehavior #Algorithms #DynamicPricing #TheGoodLife Fri, 08 May 2026 00:00:00 GMT Money feels different depending on how it arrives https://tejvirsekhon.ca/writing/money-feels-different-depending-on-how-it-arrives https://tejvirsekhon.ca/writing/money-feels-different-depending-on-how-it-arrives Money feels different depending on how it arrives. Spent accordingly. #ConsumerBehavior #MentalAccounting #DecisionMaking #thegoodlife Sat, 02 May 2026 00:00:00 GMT It starts small https://tejvirsekhon.ca/writing/it-starts-small https://tejvirsekhon.ca/writing/it-starts-small It starts small. Then it escalates. #thegoodlife #Consumption #consumerbehavior #dideroteffect Thu, 30 Apr 2026 00:00:00 GMT We like to think our decisions are entirely our https://tejvirsekhon.ca/writing/we-like-to-think-our-decisions-are-entirely-our https://tejvirsekhon.ca/writing/we-like-to-think-our-decisions-are-entirely-our We like to think our decisions are entirely our own. #EndogenousPreferences #ConsumerBehavior #DecisionMaking #TheGoodLife Thu, 23 Apr 2026 00:00:00 GMT What we call taste is often inherited and shapes https://tejvirsekhon.ca/writing/what-we-call-taste-is-often-inherited-and-shapes https://tejvirsekhon.ca/writing/what-we-call-taste-is-often-inherited-and-shapes What we call taste is often inherited and shapes opportunity. #TheGoodLife #Inequality #Bourdieu #ConsumerBehavior Tue, 14 Apr 2026 00:00:00 GMT Blurring of incentives and advice https://tejvirsekhon.ca/writing/blurring-of-incentives-and-advice https://tejvirsekhon.ca/writing/blurring-of-incentives-and-advice Blurring of incentives and advice. #Consumption #Marketing #AttentionEconomy #DigitalLife #BehavioralInsights Mon, 30 Mar 2026 00:00:00 GMT Not all spending feels like spending https://tejvirsekhon.ca/writing/not-all-spending-feels-like-spending https://tejvirsekhon.ca/writing/not-all-spending-feels-like-spending Not all spending feels like spending. #ConsumerBehavior #BehavioralEconomics #AttentionEconomy #ModernLife Tue, 24 Mar 2026 00:00:00 GMT We optimize the visible https://tejvirsekhon.ca/writing/we-optimize-the-visible https://tejvirsekhon.ca/writing/we-optimize-the-visible We optimize the visible. Ignore the expensive. #ConsumerBehavior #BehavioralEconomics #PersonalFinance #MoneyHabits #consumerculture Thu, 19 Mar 2026 00:00:00 GMT Modern life, efficiently arranged https://tejvirsekhon.ca/writing/modern-life-efficiently-arranged https://tejvirsekhon.ca/writing/modern-life-efficiently-arranged Modern life, efficiently arranged. #ModernParenting #Productivity #WorkLifeBalance #AttentionEconomy #consumerculture Tue, 17 Mar 2026 00:00:00 GMT Collective panic can look like progress https://tejvirsekhon.ca/writing/collective-panic-can-look-like-progress https://tejvirsekhon.ca/writing/collective-panic-can-look-like-progress Collective panic can look like progress. #ModernWork #DigitalCulture #Incentives #AIandSociety #TheGoodLife Tue, 03 Mar 2026 00:00:00 GMT The job description of the consumer keeps expanding https://tejvirsekhon.ca/writing/the-job-description-of-the-consumer-keeps-expanding https://tejvirsekhon.ca/writing/the-job-description-of-the-consumer-keeps-expanding The job description of the consumer keeps expanding. #responsibleconsumption #consumerism #ModernLife #consumerprotection Sat, 28 Feb 2026 00:00:00 GMT